Unique Critiques

Being Mortal

Science / Biz Book Review


Atul Gawande is one of my favorite authors.  I loved the Checklist Manifesto and was able to take a lot of those ideas to improve business processes in pretty much any venture I’ve been involved with.  Gawande has the gift of identifying an obvious truth where others see only complexity.  In Being Mortal, he takes on the topic of death.  Knowing his background as a surgeon, I was concerned that he would tackle the topic as the medical establishment does today, clinically.  I needn’t have feared.  Not only is he a master storyteller that knows how to utilize emotion to make a point, this idea of medicine failing when death is inevitable is a major premise of the book.  He makes it clear that the clinical approach is failing and we have to look outside the numbers to empathy and understanding the person rather than just fighting the disease.

He starts by looking back, to the glory days of when we all died peacefully, surrounded by family.  He then destroys that myth.  Many people, especially the poor, would end up in poorhouses which were essentially elderly orphanages right out of some Dickensian nightmare.  For those lucky few elders that did have the opportunity to live with family, once the opportunity presented itself, they chose independence over veneration.  “Whenever the elderly had the financial means, they have chosen what social scientists have called ‘intimacy at a distance.’  Whereas in early-twentieth-century America 60 percent of those over age sixty five resided with a child, by the 1960s the proportion had dropped to 25 percent.”  He concludes that “The veneration of elders may be gone, but not because it has been replaced by veneration of youth.  It’s been replaced by the veneration of the independent self.”

Death and medicine have an uneasy relationship.  The more effective medicine becomes at healing us, the less accepting it becomes of death.  Clinicians go into medicine to fix people and “we often regard the patient on the downhill as uninteresting unless he or she has discrete problems we can fix.”  Finding and fixing a problem makes everybody feel good, yet talking about death seems like an acknowledgement of failure.  A sad byproduct of this is that the geriatrics field is going away.  “When the prevailing fantasy is that we can be ageless, the geriatrician’s uncomfortable demand is that we accept we are not.”  What young kid coming out of medical school wants to play Debbie Downer when they can be the hero?  “97 percent of medical students take no course in geriatrics, and the strategy requires that the nation pay geriatric specialists to teach rather than to provide patient care.”

He then dives deep into how we are dealing with the infirm.  How did we go from the poorhouse to today?  “Our old age homes didn’t develop out of a desire to give the frail elderly better lives than they’d had in those dismal places.  We didn’t look around and say to ourselves, ‘You know, there’s this phase of the people’s lives in which they can’t really cope on their own, and we ought to find a way to make it manageable’.  No, instead we said, ‘This looks like a medical problem.  Let’s put this people in the hospital.  Maybe the doctors can figure something out.’  The modern nursing home developed from there, more or less by accident.”  Sadly, medicine ended up with caring for the old by default.  They were so competent in fixing other diseases that they got the inevitability of death foisted on them as well.  So what happened?  Pretty much what you would think.  Independence and living were replaced with safety because that is what works in a hospital.  Add a litigious society where cover your own ass starts to play a role and the nursing home becomes a bubble wrapped, baby-proofed nightmare existence.  As our author puts it, “our elderly are left a controlled and supervised institutional existence, a medically designed answer to unfixable problems, a life designed to be safe but empty of anything they care about.”

So what do we care about, especially when we know we only have a finite time left?  The studies Gawande mentions all seem to point to one universal fact – facing your own mortality changes your perspective.  “How we seek to spend our time may depend on how much time we perceive ourselves to have.”  Ambition and vanity start to fade away and comfort and companionship become paramount.  Interestingly enough, age doesn’t play any role in this, the amount of time you have left is the determining factor.  There are some cool tie-ins to positive psychology here as happiness also seems tied to keeping the end in mind.  My own conclusion is that facing your mortality, however you decide to do it, is a critical element in finding purpose.

The good news is people both outside and inside of the medical community are starting to deal with the purpose element of mortality.  There have been large movements that focus on assisted living.  The key word being living.  What the folks at these centers found was that their residents needed a reason to get up in the morning.  They needed a cause.  For some this was taking care of animals or plants for others it was community.  For none was it safety.  “The only way death is not meaningless is to see yourself as part of something greater: a family, a community, a society.  If you don’t, mortality is only a horror.  But if you do, it is not.”  This naturally leads to legacy.  Legacy is in many ways our lasting connection to that ‘something greater’.  “Yet while we may feel less ambitious, we also become concerned for our legacy.  And we have a deep need to identify purposes outside ourselves that make living meaningful and worthwhile.”  Outside of purpose, the two other big factors to living out a good life(not in a hospital or nursing home) were autonomy and connectedness.  The ability to still make your own choices and not withering away in isolation were critical elements to accepting the downward slope of requiring assistance.

Gawande also tackles the brutal subject of when we should consider if enough is enough.  The medical community, by default, will do everything they can to prolong life.  Doctors become myopic by looking for that one in a million cure and they are so focused on fixing the problem that they miss the big picture.  From our own research we have found that doctors hate having the ‘maybe it’s time to consider quality of life’ conversation as much as the patients do.  “The fact that we may be shortening or worsening the time we have left hardly seems to register.  We imagine that we can wait until the doctors tell us that there is nothing more they can do.  But rarely is there nothing more that doctors can do.  They can give toxic drugs of unknown efficacy, operate to try to remove part of the tumor, put in a feeding tube if a person can’t eat: there’s always something.  We want these choices.  But that doesn’t mean we are eager to make the choices ourselves.  Instead, most often, we make no choice at all.  We fall back on the default, and the default is: Do Something.  Fix Something.  Is there any way out of this?”

That’s where the conversation comes in.  Too many docs bias towards the most optimistic outcome because they hate giving bad news as much as we hate hearing it.  The problem is: “the people who opt for these treatments aren’t thinking a few added months.  They’re thinking years.  They’re thinking they’re getting at least that lottery ticket’s chance that their disease might not even be a problem anymore.”  There is a huge disconnect in our hopeful thinking and the average results of these treatments.  The fascinating thing is, if we have the real conversation, the one that leads to acceptance and often hospice the results can be stunning.  “The result: those who saw a palliative care specialist stopped chemotherapy sooner, entered hospice far earlier, experienced less suffering at the end of their lives – and they lived 25 percent longer.  In other words, our decision making in medicine has failed so spectacularly that we have reached the point of actively inflicting harm on our patients rather than confronting the subject of mortality.  If end-of-life discussions were an experimental drug, the FDA would approve it.”  This conversation is no picnic and it can’t be rushed in to.  In fact, it will take a number of different tries with the patient and the family.  There will be a huge amount of anxiety and fear.  But it is possible.  As one of the palliative care docs said, “A family meeting is a procedure, and it requires no less skill than performing an operation.”  Only this operation requires emotional intelligence.  The key point to pull out of the meeting is how much the patient is willing to go through to have a shot at being alive and what level of being alive is tolerable.  One patient said, “Well, if I’m able to eat chocolate ice cream and watch football on TV, then I’m willing to stay alive.  I’m willing to go through a lot of pain if I have a shot at that.”  That simple description gives the family a wonderful roadmap of the difficult decision that will need to be made as the treatments and surgeries continue.

Gawande gives a great outline of how to have this conversation with a loved one by describing his conversation with his father when they had to go through this.  First, “I asked him what his understanding of what was happening to him.” Then, “what were his fears if that should happen?”  Next, “What were his goals if his conditioned worsened?”  Finally, “What trade-offs he was willing to make and not willing to make to try to stop what was happening to him.”  Then, it is up to you as the family member to get the real information from the doctor.  Ask, “What’s the shortest time you’ve seen and the longest time you’ve seen for people who took no treatment?”  Then ask, what are those same time frames with treatment?  Too often, the difference is negligible.  Remember, the doc hates giving this news.  They want to continue to focus on fixing the problem where they have been trained and not on quality of life where they have not.

A truly wonderful book.  Gawande closes with remembering the value that death can bring.  “Technological society has forgotten what scholars call the ‘dying role’ and its importance to people as life approaches its end.  People want to share memories, pass on wisdoms and keepsakes, settle relationships, establish their legacies, make peace with God, and ensure that those who are left behind will be okay.  They want to end their stories on their own terms.  This role is, observers argue, among life’s most important, for both the dying and those left behind.  And if it is, the way we deny people this role, out of obtuseness and neglect, is cause for everlasting shame.  Over and over, we in medicine inflict deep gouges at the end of people’s lives and then stand oblivious to the harm done.”  We can only hope that we can all experience this level of self-awareness as we contemplate our own mortality.

Designing your Life

Science / Biz Book Review

Bill Burnett and Dave Evans designed a pretty amazing book with Designing your Life.  They are both professors at Stanford but each of them had pretty amazing careers pre-Academia.  The way they write and the way they use their own goals comes across as two guys who have figured out quite a few things about life.  At least their own lives.  Not only does their communication style come across as very comfortable, both authors have that tone of calm competence that you always get from people who have mastered their craft.  The book comes from concepts that were pioneered and tested in the classroom and the boardroom.  The class they offered had the same title and it quickly became one of the most popular classes at the school.

You can see why this would be so popular.  So many kids get their first taste of freedom when they head off to college/university.  With this freedom comes some new accountabilities that can easily pile up to a massive oh shit question.  What the hell am I going to do with the rest of my life?

Up until this point, most kids have a pretty clear idea of what they are supposed to do next.  There is a fairly unambiguous scorecard that comes in the form of grades or scoreboards or even social pecking order.  Once you get into college, your previous standing in all these things becomes irrelevant.  Not only do you have to recreate who you are, you typically have to do it by yourself.  Sure, you have advisors throughout the process, but the road ahead is no longer obvious and your parents aren’t there for the day to day stuff.  Burnett and Evans help kids figure this incredibly difficult transition out.  Now that all this knowledge is in a book, they can help you figure it out too.  I don’t want to leave you with the impression that this is just for kids.  No matter how old you are, if you are contemplating any type of change in career, relationship, health, etc. the knowledge in these pages will help.  We should all actively work to design our lives no matter where we start in the process because the alternative is to let the world do it for you.  That’s how the victim mindset begins.

Our authors start with sharing some facts.  First, only 27% of college grads end up working in something related to their majors.  Second, “two-thirds of workers are unhappy with their jobs.  And 15% actually hate their work.”  With just those two statements it becomes obvious we are not doing a good job of designing our lives.

They then take us through their definition of design.  Design requires radical collaboration, talk with many people from many disciplines to design something amazing.  Designers are also great tinkerers.  “Designers don’t think their way forward.  Designers build their way forward.”  To design your life effectively, you’re going to need “curiosity, bias to action, reframing, awareness, and radical collaboration.”  They also take on the passion mindset a bit and that you can’t just fall into it, “people actually need to take time to develop a passion.  And the research shows that, for most people, passion comes after they try something, discover they like it, and develop mastery – not before.  To put it more succinctly: passion is the result of a good life design, not the cause.”

Step 1: Start where you are

They outline an amazing roadmap of how to start this design.  Step 1:  Start where you are.  This is figuring out how to place the ‘you are here’ pin.  They ask you to break down where you stand in four critical pillars of life: health, work, play and love.  They walk you through creating a dashboard of how you stack up in each of these pillars.

Step 2: Building a compass

In this stage, they ask you to define true north.  They ask you to build a Lifeview by asking some fundamental questions: “What gives life meaning? What makes your life worthwhile or valuable? How does your life relate to others in your family, your community, and the world?  What do money, fame, and personal accomplishment have to do with a satisfying life?  How important are experience, growth, and fulfillment in your life?”  None of these questions have easy answers and each of them deserves serious introspection.  It’s worth it.  They ask you to do the same for your Workview which is a similar exercise but focuses on your craft.  The goal of both of these exercises is coherence.  You want to be able to articulate an internal compass to guide you through the many shades of gray that life tosses your way.

Step 3: Wayfinding

In this stage, the goal is to understand what makes work fun.  One of my favorite quotes from the book came from this chapter: “Flow is play for grown-ups.”  Wayfinding takes you through a set of exercises to understand what flow means for you.  In their words, “Work is fun when you are actually leaning into your strengths and are deeply engaged and energized by what you’re doing.”  They provide you with a good time journal that asks you to track what you’re doing at work for a couple of weeks.  When you scribe the task, they ask your engagement level while the activity was happening.  They then ask you to record your energy level for the activity when it was complete.  This starts identifying those tasks that bring you to flow already or point the direction for the work that can take you there.  If this does not become obvious after a couple of weeks, you can dive deeper using the AEIOU method.  You can look at each task/experience then ask: what Activities were actually involved?  What was the Environment like?  What was the Interaction like – people or machines, new or old?  What Objects were you interacting with?  What other Users were involved?

Step 4: Getting Unstuck

This section was all about brainstorming where they walk you through effective ways to build out a mind map which is essentially a post-it note guided brainstorming session.

Steps 5 & 6: Designing your life and Prototyping

They then ask you to take some of your results from the brainstorming exercises and to build out three five year plans.  These are three completely different things that you could see yourself doing over the next five years.  “We call these Odyssey Plans.”  Once you build these plans, it’s time to start doing some prototyping.  A lot of prototyping involves just getting out there and talking to people that have done something similar to what you’re trying to do.  Figure out why these folks love or hate what they’re doing.  Get their story and try to superimpose some of it on yourself.  Is this something you could really see yourself doing?

These first steps are the ones that resonated for me.  Like a lot of these personal development books, it started very strong but faded a little as it went on.  The authors continue with really good advice on designing and landing a dream job, but most of this was not as fresh or new as the earlier parts of the book.

They close with some great thoughts on how designing your life will actually create an immunity to failure.  If you are constantly designing your life, if you are constantly self-improving, any failure you experience is just part of the process.  That’s what life is after all, a constant trial and error experiment.  The big difference is that if you choose to design your life, you’ve decided to own that experiment.  You’ve decided to call the shots and play an active role in it rather than passively let your external stimuli control it for you.

The choice seems obvious to me.

The Rise and Fall of D.O.D.O

Fantasy / Sci-Fi Book Review

Over the years I’ve read a lot of Neal Stephenson.  I was completely blown away by Snow Crash.  But then, who wouldn’t be entranced by a cyberpunk pizza delivery ninja?  I was just as enamored with the Diamond Age and even Cryptonomicon both of which launched Stephenson onto my must read author list.  Then he came out with the Baroque cycle which I slogged my way through, wondering the entire time: what am I missing here?  In retrospect, I realize it wasn’t much.  I believe that this series was simply Stephenson performing a little academia fueled intellectual masturbation where he forgot the one crucial no-no of storytelling – don’t bore the shit out of your readers.

After that snorer of a series, I gave up on him for good.  I felt justified by that decision when he released Anathem which looked like more of the same.  I refused to even pick that one up and removed Stephenson from any and all novel release alerts.  Then he wrote REAMDE which people I trust said was a must-read.  It wasn’t bad.  It was similar to Cline’s Ready Player One albeit quite a bit darker.  It wasn’t good enough to restore him back on the must read list.  After losing faith in Stephenson, I don’t touch his books unless they come with a great recommendation.  Right before the holiday, I met up with my old college roommates and one of them gave the rec that the Rise and Fall of D.O.D.O was worth the read.  So here we are.

The concept of the book is excellent.  It’s got all the physics nerd themes you could ever hope for.  Being a physics nerd, this really worked for me.  He dives deep into quantum theory using the famous Schrodinger’s cat thought experiment as a starter reference point then evolves the ideas from there.  That was one of the things I loved about the book, the science was on point.

The style of writing was pretty cool.  He constantly went back and forth between journal entries, email conversations, wiki posts and the more traditional third person view.  All told, it felt more like an experience than reading a book.  This was a good, modern way to experience literature.

The plot starts in a somewhat Jurassic Park fashion with a strange military dude looking for an expert on ancient languages.  You get the clear sense very early on that Dr. Melisande Stokes, our walking anachronism, will be put to good use and quickly.  The plot doesn’t disappoint.  You quickly discover that our military dude, Tristan Lyons, is part  of some covert government group looking to understand what happened to magic.  That’s right magic.

These two characters quickly form a much larger group of scientists, operatives, and witches that dive into the mysteries of magic and time travel.  It gets weird quickly.  But it’s a good weird.  The magic elements continue to be somewhat believable especially with the strong ties to quantum paradoxes and multi-universe theories.  Stephenson does a good job of implying these scientific elements instead of forcing them on us.  This keeps all these concepts well available for non-physics nerds.

As our characters start jumping back and forth through time, Stephenson finds his groove.  He definitely gets a lot of pleasure from historical fiction but this time around he does a good job of making these forays enjoyable for the reader as well.  Historical integrity is obviously very important to him and you can tell he did his research.  Each fall back into time felt authentic and he uses the time locked characters well to breathe life into each of these scenes.

As they pass through time, they realize that there are competing factions doing the same thing.  This has the smell of a really interesting rivalry but sadly nothing ever really happens with it.  That was the impression I got with most of the book.  There were a lot of really good ideas without any great resolutions.  Except for one brilliant Vikings in a Walmart scene near the end of the book much of the wrap up was disappointing.  Even the ending seemed somewhat anti-climactic.  I don’t want to ruin the ending by providing spoilers because some of those crazier scenes as well as the underlying theme still make it worth the read.  It just wasn’t one of his best.

Tinker, Dabble, Doodle, Try

Science Book Review

Tinker, Dabble, Doodle, Try hits you like a firehose of knowledge.  Dr. Srini Pillay looks into the depths of the brain and asks the central question – what are our brains doing when they are not focused?  Why is unfocused time important?  The zeitgeist, at least in Western culture, is that focus is king.  If you haven’t started down the path of focused world domination by the time you’ve finished that first cup of coffee, you’re doing it wrong.  And if you are not still focused on that goal of complete self-improvement by the time you’ve finished you’re second power scotch of the evening then you are an utter failure.  How we acquired this attitude is the subject of countless other books.  This book talks about why focusing all the time is a bad idea.

Fair warning: this book is not light reading.  Dr. Pillay does his best to sprinkle antidotes and lightness throughout the book, even adding little sidebars that have the smell of a ‘for dummies’ book.  For Dummies it is not as any green Jedi master might tell you.  When reading the book it feels as if the author has too much to say and was told by a publisher somewhere that he had to fit all of these cool ideas into a book that’s under 200 pages long.   This makes the transitions from chapter to chapter a little stilted.  The flow from idea to idea disjointed.  Please don’t let this discourage you from the read though because Dr. Pillay has a lot to teach.  I took more notes in this book than I have in a long time.

Pillay opens the book by taking on the ‘cult of focus’.  One of the examples he brings up is the famous gorilla suit experiment.  This is the one where participants are asked to focus on a team passing a basketball back and forth and is asked to count the number of passes.  Almost all participants miss the dude in the gorilla suit that walks right through the basketball game because they are so focused on counting passes.  Dr. Pillay posits the right questions here: “If focus makes you miss seeing a gorilla, what else are you missing in life?”

Another interesting fact shared is that when we are hyper-focused we lose the ability to care.  “Hyperfocus depletes the brain’s prefrontal cortex (PFC), which helps us make moral decisions.”  I can’t imagine a scenario where that is a good thing.  Pillay goes on to talk about the importance both focus and unfocus have on the brain with a great analogy.  “Focus and unfocus are two different settings.  Focus is the close and narrow beam that illuminates the path directly ahead.  Unfocus is the beam that reaches far and wide, enabling peripheral vision.”  Both are important to living a valuable life, so why don’t we give ourselves the chance to let go more often?

One of the things I liked about the book is that Pillay had zero hesitation about diving into the science.  The part of the brain that manages unfocus is called DMN or the default mode network.  At first we did not understand much about this circuit and before the value of unfocus was discovered it used to be referred to as the ‘do mostly nothing’ circuit.  After quite a bit more study, we discovered that this DMN circuit is actually one of the greatest consumers of energy in the brain.  Pillay shares a laundry list of things that it is used for:

  • It acts as a distraction filter
  • It builds mental flexibility
  • It connects you more deeply with yourself and others
  • It integrates the past, present and future
  • It helps you express your creativity
  • It helps you dredge up intangible memories

These are all traits we would be lost without.  Pillay’s advice is take the focus with the unfocus.  His personal experiments have led him to “strive for fifteen minutes of unfocus for every forty-five minutes of focus.”

He next dives into creativity and our first of the title topics, dabbling.  He starts by talking about two of the great polymaths in recent history, Einstein and Picasso.  Both men were great dabblers.  “Einstein was strongly influenced by aesthetic theory and was fascinated by Freud’s work.  Picasso was strongly influenced by photography and X-ray technology.  Neither man felt he had to become expert in these side interests.  Both indulged their curiosity, mulled over their responses, and discussed the resulting ideas with their respective think tanks.  The results changed the world.  Deciding to dabble can be a profound choice.  It means being willing to try something out and be a student again.”  Who doesn’t want to go back to beginner’s mind?  Anytime you try a new sport or hobby, you typically gain huge strides early in the process.  More importantly, trying something new opens the brain to new experience and lets a tsunami of new thoughts in.  This is where breakthroughs are made.  If you’re not trying new stuff, you’re not learning, you’re not expanding.  Being static in this day and age is a recipe for disaster.

He dives more deeply into learning, specifically dynamic learning.  Dynamic learning is “to own up to, talk about, learn from, and correct errors rather than following a hypothetical ‘right’ way.”  If anyone thinks that there is only one right way to learn these days, they are eons behind the times.  We have even started acknowledging failure as a big part of that learning – “As long as you ‘fail forward’, ‘fail fast’, and recognize that ‘done is better than perfect.’  When you do, you ostensibly avoid intellectual stagnation and overcome fear of failure.  Put more simply. Talk is cheap, so keep on doing what you’re doing until you get it right.”  This is more of his tinkering mindset shining through.

He dives into doodling through the side door of multitasking.  Multitasking is not something I believe is ever effective but he makes an interesting argument about doodling.  “One way to activate your unconscious brain and release yourself from the clutches of focus is to doodle.  As we have previously seen, it activates the DMN and gets your focused, conscious brain out of the way.”  He segues this nicely into play by talking about how play actually helps your brain become less distracted.  Play is where we figure stuff out without the risks of commitment.  Play is basically just another form of doodling.

He also draws some interesting parallels between authenticity and possibility.  This naturally contrasts intrinsic rewards with external rewards.  When we are naturally curious and solve things using that curiosity, the rewards we gain are often deeper than an external pat on the back.  Yet we cannot find what will bring these intrinsic rewards without tinkering and finding what is meaningful to us.  That’s where authenticity comes in.  You’ve got to tinker your way down enough paths to find those that are authentic to you.  This is also a great way to find purpose.  He quotes Lao Tzu – “Lao Tzu once said, ‘When I let go of what I am, I become what I might be.’  Possibility is about being and letting go; tinkering is the process of becoming.”  Powerful stuff.




Sapiens: A Brief History of Humankind

To understand who we are, it’s always a good idea to look at who we were.  It’s certainly cliché but that doesn’t make it any less true.   Yuval Noah Harari has written a masterpiece on the history of our species in Sapiens: A Brief History of Humankind.  He brilliantly takes us on an anthropological journey that defines who we are as a people.  This book has taken its place on my shelf as one of the all-time greats.

He starts from the very beginning.  2.5 million years ago, the humans evolve into being in Africa.  We were weird: big brains, skinny, we walked upright, we used tools.  The world didn’t know what it was in for.  Since we walked upright, women had a really tough time of it when it came to giving birth.  The upright gait required much narrower hips which constricted the birth canal.  Big brains required big heads and death in childbirth was a huge problem.  So we evolved to give birth to very premature babies.  If you look at other species, like horses, or even giraffes, they start walking within days.  It takes us over a year, but we’re vulnerable for far longer than that.  This required us to evolve communication and communities to take care of our young.  That’s what got the ball rolling towards world domination.

Harari breaks the book down into four sections: the Cognitive Revolution, the Agricultural Revolution, the unification of humankind and the Scientific Revolution.  There are a ton of insights in each section of the book so I’ll do my best to capture the ones I found most interesting in this quick review.  There is so much more in there though, so please do yourself a favor and read the book.

Cognitive Revolution

The Cognitive revolution started about seventy thousand (70K) years ago.  This is my back of the napkin math, not Harari’s, but if we consider that over history there was roughly five generations per century, this means that we started serious cogitation about thirty five hundred (3,500) generations ago.  That’s a lot of chance for evolutionary mutations but nothing compared to the roughly 2.4 million years before that time started that it took for us to figure out the tools and weapons to take us from the middle of the food chain to the top.  During that much longer period of time, sapiens weren’t the only kids on the block.  There were the Neanderthals, Homo erectus, Homo rudolfensis, Homo ergaster and several others.  The evolution to sapiens wasn’t a serial progression from these other species.  There is DNA evidence that we did the nasty with Neanderthals and we didn’t drive them to extinction until about thirty thousand(30K) years ago.  It wasn’t until about thirteen thousand years ago that Homo sapiens were the only humans left.

So why did sapiens make it when the rest of the competing human species didn’t?  The conclusion that Harari draws is fascinating.  He claims that our big edge was our ability to create fiction.  In his words, “Large numbers of strangers can cooperate successfully by believing in common myths.”  There are natural laws like the law of gravity that would exist even if humans were not on the planet, but “There are no gods in the universe, no nations, no money, no human rights, no laws and no justice outside the common imagination of the human beings.”  All of those things exist only because we made them up.  Our ability to create these fictions allowed us to “revise our behavior rapidly in accordance with changing needs.  This opened a fast lane of cultural evolution, bypassing the traffic jams of genetic evolution.”  When everyone believes in a similar idea or concept, it builds trust, which allows us to work effectively in much larger groups than chimps or Neanderthals.

The other really big step we took in the Cognitive Revolution was when groups of sapiens near Indonesia figured out how to build ships and leave Afro-Asia.  This was a monumental advantage over other creatures because we didn’t have to wait to evolve flippers and fins.  Instead, we built boats and sailed to Australia.  “The moment the first hunter-gatherer set foot on an Australian beach was the moment that Homo sapiens climbed to the top rung in the food chain on a particular landmass and thereafter became the deadliest species in the annals of planet Earth.”  As soon as we got there, we wiped out 90% of the megafauna.  All of the big animals there didn’t see us as a threat until we stuck them full of spears.  They never had the chance to evolve a fear of sapiens and they were destroyed, by us, long before that could happen.  Sadly, this was true with every other landmass we migrated to.  We migrated there and wiped out all of the big animals.  This is a disturbing trend of our species.  We move in, we pillage and destroy, and we completely change the ecological environment.

Agricultural Revolution

The Cognitive Revolution was followed by the Agricultural revolution which started around 9500-8500 BC.  Harari calls the Agricultural Revolution the biggest con job in history.  “The average farmer worked harder than the average forager, and got a worse diet in return…Moreover, the new agricultural tasks demanded so much time that people were forced to settle permanently next to their wheat fields.  This completely changed their way of life.  We didn’t domesticate wheat.  It domesticated us.”  Farmers got a raw deal and were pretty miserable.  Bigger communities meant a lot more violence and a ton more disease.  As a species though, it was great.  We banged like rabbits and our population went through the roof.

The Agrarian society also had us thinking about the future for the first time.  Since we were no longer foraging, one bad crop could wipe everybody out.  This drove us into planning for the future and accelerated things like trade with other communities.  With that many humans now living together there was a ton of bloodshed.  “The problem at the root of such calamities is that humans evolved for millions of years in small bands of a few dozen individuals.  The handful of millennia separating the Agricultural Revolution from the appearance of cities, kingdoms and empires was not enough time to allow an instinct for mass cooperation to evolve.”  This made fiction and the shared myths even more important, especially when it came to organized violence like armies.  “At least some of the commanders and soldiers must truly believe in something, be it God, honor, motherland, manhood or money….How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism?  First, you never admit that the order is imagined.  You always insist that the order sustaining the society is an objective reality created by the great gods or by the laws of nature.”

The other big advance that came out of the Agricultural Revolution was writing.  “The human brain is not a good storage device for empire-sized databases, for three main reasons…. First, its capacity is limited.  Secondly, humans die, and their brains die with them.  Thirdly and most importantly, the human brain has been adapted to store and process only particular types of information.”  These were things like what plants and animals it was safe to eat.  With all these people living together it became important to process large amounts of data.  Writing and math were an inevitable progression so the whole system didn’t come crashing down.

The Unification of Humankind

The next stage he covers is the unification of humankind which started about 5,000 years ago.  Harari posits that the three great unifiers were money, empires and religion.  “Money is based on two universal principles: a. Universal convertibility: with money as an alchemist, you can turn land into loyalty, justice into health, and violence into knowledge. b. Universal trust:  with money as a go-between, any two people can cooperate on any project.”  There was a serious dark side that came with money.  “When everything is convertible, and when trust depends on anonymous coins and cowry shells, it corrodes local traditions, intimate relations and human values, replacing them with the cold laws of supply and demand.”

Our current liberal societies don’t relish the idea of Imperialism.  However, empires were incredibly effective in unifying people.  “Ideas, people, goods and technology spread more easily within the borders of an empire than in a politically fragmented region.  Often enough, it was the empires themselves which deliberately spread ideas, institutions, customs and norms.”  They did this for two reasons.  This made life easier for those running the empire but a common culture also brought legitimacy to their rule.

Religion was the final unifier.  This is how Harari defines religion, “Religion can thus be defined as a system of human norms and values that is founded on a belief in a superhuman order.”  All religions had two big rules, “First, it must espouse a universal superhuman order that is true always and everywhere.  Second, it must insist on spreading this belief to everyone.  In other words, it must be universal and missionary.”  Two pretty powerful rules, they knew their marketing.  It’s not a huge surprise that the idea of religion became such a unifier.

The Scientific Revolution

The Scientific Revolution started about 500 years ago.  Science was very different from the traditions that came before it in three primary ways, “The willingness to admit ignorance…The centrality of observation and mathematics….The acquisition of new powers.  Modern science is not content with creating theories.  It uses these theories in order to acquire new powers, and in particular to develop new technologies.”  This led to my favorite quote of the book, “The Scientific Revolution has not been a revolution of knowledge.  It has been above all a revolution of ignorance.  The great discovery that launched the Scientific Revolution was the discovery that humans do not know the answers to the most important questions.”

One of the kickers for science is that it needs an alliance with an ideology to flourish.  The ideology is necessary to justify the cost of research.  The two big allies for science were imperialism and capitalism.  One of the primary reasons why Europe dominated the Scientific Revolution was, in Harari’s words, “The key factor was that the plant-seeking botanist and the colony-seeking naval officer shared a similar mindset.  Both scientist and conqueror began by admitting ignorance – they both said, ‘I don’t know what’s out there.’  They both felt compelled to go out and make new discoveries.  And they both hoped the new knowledge thus acquired would make them masters of the world.”  This quote reminded me of the Patrick O’Brian books where Captain Jack Aubrey was always accompanied by Dr. Stephen Maturin, conqueror and naturalist going hand in hand to take over the world.

This ultimately led to the Industrial Revolution.  “The Industrial Revolution turned the timetable and the assembly line into a template for almost all human activities.”  This led to a great story he told about time.  All local communities used to track time in their own unique way.  Based on how they calculated time, It might be 8 AM in London but 8:04 AM in Liverpool.  This was true until trains starting making their way across Britain and the train timetables were getting all screwed up.  So, in 1847, the train companies set all of their timetables to Greenwich time  Thirty years later, the British government followed suit and that is how the world got Greenwich Mean Time.

The Industrial Revolution came with a serious downside.  “Yet all of these upheavals are dwarfed by the most momentous social revolution that ever befell humankind: the collapse of the family and the local community and their replacement by the state and the market.”  Neighbors used to work on barter agreements.  Your fence falls down, I help you fix it.  My wall topples, you help me.  With the Industrial Revolution all of this changed.  “In order really to break the power of family and community, they needed the help of a fifth column.  The state and the market approached people with an offer that could not be refused.  ‘Become individuals.'”  Study after study shows that when we are surrounded by family and community we are happier.  We love to describe ourselves as rugged individuals but the cost turned out to be a whole lot of happiness.

Harari is a bit of a cynic when it comes to happiness.  He broke happiness down into three theories.  The first is that happiness is in the hands of our biochemical system.  Once we can regulate that machine like a well-tuned air conditioner we can engineer our way into happiness.  Meh.  The second is that “perhaps happiness is synchronizing one’s personal delusions of meaning with the prevailing collective delusion.  As long as my personal narrative is in line with the narratives of the people around me, I can convince myself that my life is meaningful, and find happiness in that conviction.  This is quite a depressing conclusion.  Does happiness really depend on self-delusion?”  He didn’t like that idea either but this seems to be the Facebook fallacy.

Know Yourself

His third theory comes down to ‘Know Thyself!’.  This is the one I prefer.  He uses Buddhism as a way to describe this knowledge.  In Buddhism, “People are liberated from suffering not when they experience this or that fleeting pleasure, but rather when they understand the impermanent nature of all their feelings, and stop craving them.”  He goes on to add, “In contrast, for many traditional philosophies and religions, such as Buddhism, the key to happiness is to know the truth about yourself – to understand who, or what, you really are.  Most people wrongly identify themselves with their feelings, thoughts, likes and dislikes.  When they feel anger, they think, ‘I am angry.  This is my anger.’  They consequently spend their life avoiding some kinds of feelings and pursuing others.  They never realize that they are not their feelings, and that the relentless pursuit of particular feelings just traps them in misery.”

I like his systematic approach to analyzing happiness.  He seems to come to no conclusion on what theory is the best approach allowing us to draw our own.  He closes by bemoaning that we really don’t have any historical study of happiness and that is a huge gap in our collective knowledge.  “Most history books focus on the ideas of great thinkers, the bravery of warriors, the charity of saints and the creativity of artists.  They have much to tell about the weaving and unraveling of social structures, about the rise and fall of empires, about the discovery and spread of technologies.  Yet they say nothing about how all this influenced the happiness and suffering of individuals.  This is the biggest lacuna in our understanding of history.”  Lacuna, cool word.

The Land: Founding

Fantasy Book Review

Aleron Kong has pioneered a new genre of fantasy.  This is something called LitRPG.  This was my first foray into the genre and I  didn’t even know it existed until after I finished the book and found a whole host of others writing in the same style.

LitRPG is, what I presume, short for a literature role playing game.  The author takes you into an RPG world of their creation and lets you perch on their shoulder while they ‘play’ this game of literature.  This is a shockingly simple concept and I’m pissed that I didn’t think of it.  It should be boring but it isn’t.  You get sucked in quickly because the rules of the world are familiar to any gamer and therefore inviting.  From the first chapter on, it’s like sitting down to a hot meal of comfort food.  There’s not a whole lot of kale for your brain within these pages, but who cares if it tastes good.

I guess I shouldn’t be surprised that this is successful.  I am constantly shocked that my kids spend 20X the time watching other people play video games then they spend watching scripted shows.  There’s a reason that Twitch was sold for roughly $1 billion.  One billion dollars!!!  Watching other people play video games is an absurdly profitable business.  LitRPG is a logical progression that, in hindsight, seemed inevitable.

The character development is…analytical.  You get to see the literal D&D style character sheet in many different flavors as the character progresses throughout the world.  As far as emotional development goes, it’s almost nonexistent.  I actually just finished the fifth book in the series, so I obviously can’t judge this too harshly, but there is no emotional growth at all in the main character.  He has the emotional intelligence of an unripened kiwi fruit but, for the genre, it works.

Our main character is known by his RPG handle, Richter, after the first couple of chapters.  I’ve forgotten what his real name is at this point and since we never revisit his past, it becomes irrelevant.  This is an area where color could have been added to the character and it feels like a bit of a miss.  Does he miss his mom?  How about friends or family at home?  Unlike Cline’s book, Ready Player One, you are in the game with Richter all the time.  Richter has all the complexity of a frat boy that gets to play with a bunch of medieval toys.

One of the elements that I loved about the book is Richter is not just leveling himself up.  He quickly gains the opportunity to start and level his own town.  So now we are combining the elements of RPG with turned based strategy.  That was always one of my favorite types of games so it resonated with me.  While the character himself is not that complex, the world that Kong builds is rich with detail.  The skill trees presented to Richter are satisfyingly deep as are the complexities of the town.

Knowing that you are in a game the entire time removes a layer of  the suspension of disbelief that I typically look for when I dive into high fantasy.  However, knowing the rules before you jump helps create the world for you as you read through it.  I didn’t want to like these books as skipping the whole world build part almost seems like cheating.  Like I said earlier I’m five books in, so they’re not all bad.  Feel free to add the series to your guilty pleasure list.

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies and Companies

Math and Science Book Review

Scale is an impressive body of work authored by one of America’s top scientists, Geoffrey West.  Dr. West recently headed up the Santa Fe Institute which is a think tank in the true sense of the term.  This is a bunch of scientists with the goal of advancing science unencumbered by some partisan political stance.  They bring in a ton of different scientists from many different disciplines and try to tackle the tough problems of the age.  One of their big targets has always been complex systems and building on an overall complexity theory.  In his book Scale, West takes on the big question of what happens to things when they grow.  He draws parallels between biological systems, cities and companies using a scientific approach backed with a good amount of layman’s math and illustration.

This is a wonderful book but it does require a pretty high level of concentration to get through all of the concepts.  While you don’t need a mathematical background to enjoy it, having a bit of that background makes the first read through a little easier and I would guess a little more enjoyable.  I found that as he dove into scaling and power laws I was able to draw a bunch of parallels to other scientific adventures I had taken in school or independent study.

He does a craftsman’s job of explaining what nonlinear growth means – “nonlinear behavior can simply be thought of as meaning that measurable characteristics of a system generally do not simply double when its size is doubled.”  He gives some solid definitions for what sublinear and superlinear growth mean and then starts hitting you with examples.  One of the most important example to understand is what happens to a structure when it grows.  If you are building a rudimentary square shed that is 10′ X 10′ X10′ and you decide to increase the length of each side by a factor of 10, the area and strength to support that area increases by a factor of 100.  So your 100′ X100′ shed now has an area of 10,000 instead of the original 100.  The volume increase and the strength to support it is even worse, you go from a volume of 1,000 to a volume of 1,000,000 which is a massive increase required in the strength to support the structure.  Another example is the Richter scale for earthquakes which is a logarithmic (exponential) scale.  So an earthquake that registers as a 6 on the Richter is 10 times more powerful than one that registers as a 5 and 100 times more powerful than one that registers as a 4.

This concept of Scale and it’s nonlinear growth make up the central questions answered by the book.  His first exploration of scale is through biology where we learn why larger animals live longer than smaller animals on average.  “Because larger animals metabolize at higher rates following the 3/4 power scaling law, they suffer greater production of entropy and therefore greater overall damage, so you might have thought that this would imply that larger animals would have shorter life spans in obvious contradiction to observations.  However…on a cellular or per unit mass of tissues basis metabolic rate and therefore the rate which damage is occurring at the cellular an intracellular levels decreases systematically with increasing size of the animal-another expression of economy of scale.”  The main takeaway then being, “So at the critical cellular level cells suffer systematically less damage at a slower rate the larger the animal, and this results in a correspondingly longer life span.”

He dives deep into the scaling of cities and finally the scaling of companies but through all three of these systems he comes up with a universal theory of how we scale ‘allometrically’:  “the generic geometric and dynamical properties of biological networks that underlie quarter power allometric scaling are: (1) they are space filling (so every cell of an organism, for instance must be serviced by the network); (2) the terminal units, such as capillaries or cells, are invariant within a given design (so, for instance, our cells and capillaries are approximately the same as those of mice and whales); and (3) the networks have evolved to be approximately optimal (so, for instance, the energy our hearts have to use to circulate blood and support our cells is minimized in order to maximize the energy available for reproduction and the rearing of offspring).”

He then ties this directly to cities and companies.  In a city, our road and transportation networks must fill space to service every region as do all of the utilities that must service homes and buildings.  This is also true of social networks, we collectively fill the socioeconomic space available to us.  As far as the terminal units go, he uses the plug as a great example.  A plug is the same standard size regardless of what you plug into it.  Finally, we will always try to optimize these systems for both biological and economic reasons.

One other point that I found fascinating and is worth highlighting in this review is around what happens when we get too big.  “In this scenario demand gets progressively larger and larger, eventually becoming infinite within a finite period of time.  It is simply not possible to supply an infinite amount of energy, resources, and food in a finite time.  So if nothing else changes, this inextricably leads to stagnation and collapse,”  The key here is ‘so if nothing else changes’ because this is where innovation comes into play.  He addresses innovation with, “A major innovation effectively resets the clock by changing the conditions under which the system has been operating and growth occurring.  Thus, to avoid collapse a new innovation must be initiated that resets the clock, allowing growth to continue and the impending singularity to be avoided.”  Sounds good right?  If we just keep innovating we’ll be fine.  Not so fast.  “There’s yet another major catch, and it’s a big one.  The theory dictates that to sustain continuous growth the time between successive innovations has to get shorter and shorter.  Thus paradigm-shifting discoveries, adaptations, and innovations must occur at an increasingly accelerated pace.”  So, to keep growing we have to innovate faster and faster but it seems inevitable that we will eventually hit this limit and stagnate.  Scary stuff.

There are many more beautiful nuggets of wisdom within these 500+ pages but it does tend to get dry at times.  Stick with it because it is a brilliant, innovative way to look at what happens when things get bigger.


Business Book Review

Rework is one of those books that is very easy to cast aside as an anti-establishment rant.  Do so at your peril.  Fried and Heinemeier Hansson have some strong, experienced based wisdom to impart.  You may not agree with all of it and they freely acknowledge that that is OK.  The book is heavily opinionated based on what has worked for them.  Opinionated in this case is good because those opinions are laden with passion.  These guys live their philosophy and they are unapologetic about doing so.  That alone makes Rework a refreshing read.

The book is short but packed with impact.  The authors are very concise and don’t waste your time with flowery prose.  They exemplify the ‘never use 10 words when 1 will do’ rule.  Their delivery is much more fortune cookie than Dickens which makes using the book for reference a lot easier.

The authors of Rework started 37Signals who are the creators of Basecamp.  For those not familiar, Basecamp is SaaS based project management software.  They were one of the early companies to come out with this style of collaborative software project management.  I like their blog a lot more than I like their software.  I’ve used Basecamp in the past and it never really did it for me.  To be fair, I haven’t used the software in years and my experience is in creating products for the market and not for managing projects for specific customers.  Their software seems to be more tailored for the latter approach (or at least it was when I used it.)

So let’s dive into the wisdom they have to impart.  They start by trying to dispel common misconceptions about business.  They started off with one that actually pissed me off a little: ‘Learning from mistakes is overrated.’  Their point was that you learn a lot more from success and that failure is not a prerequisite for success.  However, by saying something like that they are not attributing any of their own success to luck of being in the right place at the right time.  There’s a reason that only 5% of startups survive even if you do follow these principles.  And luck plays a big part in that reason.  It’s almost like blaming a cancer patient for getting cancer.  In my opinion, you should learn from everything, both your successes and your failures.  I did agree with most of their other points though.  The next being that planning is guessing.  Their comment was that ‘writing a plan makes you feel in control of things you can’t actually control.’  This has a lot of merit when coupled with their idea that it is ‘ok to wing it.’  I think there can be benefits to a plan when it makes you think through all possibilities before investing a ton of money in something.  But you can definitely wing it with smaller decisions especially if you are getting feedback from the market early and often.

I really did like their piece on workaholism.  I don’t know when workaholics became heroes in our society.  I agree with our authors that say, “Not only is this workaholism unnecessary, it’s stupid. Working more doesn’t mean you care more or get more done.  It just means you work more….Workaholics miss the point, too.  They try to fix problems by throwing sheer hours at them.  They try to make up for intellectual laziness with brute force.  This results in inelegant solutions.  They even create crises.  They don’t look for ways to be more efficient because they actually like working overtime.  They enjoy feeling like heroes.  They create problems just so they can get off on working more.”  Couldn’t have said it better myself.  When a company needs heroics, you’re doing it wrong.  “Workaholics aren’t heroes.  They don’t save the day, they just use it up.  The real hero is already home because she figured out a faster way to get things done.”

I’ve already touched on this but the authors strongly advocate for strong opinions.  It’s ok to piss people off.  “If no one’s upset by what you’re saying, you’re probably not pushing hard enough.”  With strong opinions come passion.  With passion comes movement.  They also debunk the idea of starting a company with an exit strategy in mind.  “You need a commitment strategy, not an exit strategy.  You should be thinking about how to make your project grow and succeed not how you’re going to jump ship.  If your whole strategy is based on leaving, chances are you won’t get far in the first place.”

I really liked their thoughts on cutting stuff to it’s core.  This is the philosophy of the MVP.  In their words, “So sacrifice some of your darling for the greater good.  Cut your ambition in half.  You’re better off with a kick-ass half than a half-assed whole.”  Cutting down to that level is tough.  They have some advice here too, “The stuff you have to do is where you should begin.  Start at the epicenter.  The way to find the epicenter is to ask yourself this question” ‘If I took this away, would what I’m selling still exist?” A hot dog stand isn’t a hot dog stand without the hot dogs.”

Another important part about being an entrepreneur is making decisions and keeping those decisions and your projects short and sweet.  “When you get in that flow of making decisions after decision, you build momentum and boost morale.  Decisions are progress.”  And, “long projects zap morale.  The longer it takes to develop, the less likely it is to launch.  Make the call, make progress, and get something out now”

They take a programmer’s approach to estimates and solving problems.  I really like this quote because it is something I have found to be true again and again.  “Your estimates suck.  We’re all terrible estimators.  We think we can guess how long something will take, when we really have no idea.  We see everything going according to a best-case scenario, without the delays that inevitably pop up.  Reality never sticks to best-case scenarios.”  This is also a truth I have found to be universal, “Whenever you can, divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly.  Simply rearranging your tasks this way can have an amazing impact on your productivity and motivation.”

They caution not to fear competition.  In my experience, having competition is far better than not having any.  When you don’t have a competitor you have to define your space which is incredibly difficult.  “Having an enemy gives you a great story to tell customers, too.  Taking a stand always stands out.  People get stoked by conflict.  They take sides.  Passions are ignited.  And that’s a good way to get people to take notice.”

They also dive into the power of No.  “Start getting into the habit of saying no-even to many of your best ideas.  Use the power of no to get your priorities straight.  You rarely regret saying no.  But you often wind up regretting saying yes.”  It’s hard to give up on good ideas but, “The enthusiasm you have for a new idea is not an accurate indicator of its true worth.  What seems like a sure-fire hit right now often gets downgraded to just a ‘nice to have’ by morning.  And ‘nice to have’ isn’t worth putting everything else on hold.”

They have some really good ideas on promotion.  They go deep into building an audience so that, “when you need to get the word out, the right people are already listening.”  Educating that audience is also a good way to get out there, “Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.  Teaching probably isn’t something your competitors are even thinking about.  Most businesses focus on selling or servicing, but teaching never even occurs to them.”  They are also big proponents of transparency.  Share your experiences with your customers.  “Letting people behind the curtain changes your relationship with them.  They’ll feel a bond with you and see you as a human beings instead of a faceless company.”

Their thoughts on hiring are very entrepreneurial and I don’t know if I agree with all of them.  They claim to “never hire anyone to do a job until you’ve tried to do it yourself first.  That way, you’ll understand the nature of the work.  You’ll know what a job well done looks like.”  My caveat to this would be, don’t do those jobs for long especially if you don’t like them and aren’t very good at them.  I know I’m not a great marketer because it pains me to do it and I know a lot of really good marketers that can do the job better than me.  But their point is valid because I didn’t know that until I tried it first.  I also liked their comments on how to narrow it down between several finalists.  “If you are trying to decide among a few people to fill a position, hire the best writer.  It doesn’t matter if that person is a marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off.  That’s because being a good writer is about more than writing.  Clear writing is a sing of clear thinking.  Great writers know how to communicate.”

They also have some interesting thoughts on damage control and culture but I don’t think there was anything new there.  Overall, it is worth the read.  It’s quick and it hits a cord.

Meta Series

Fantasy Book Review

Fantasy book review Fantasy Book ReviewFantasy book review

This is a review of the series that Tom Reynolds has written so far.  I thought there was a chance he would be tying it off after three books and making it a trilogy.  After finishing the third book, that’s clearly not the case.  You can see why though: the books are selling.  There’s still a lot of interesting situations that he can throw his characters into and, if anything, he seems to be just finding his stride.

I’ve tried to understand why these books are interesting when the whole superhero thing has become so overplayed.  Marvel has something like three movies a year coming out and most of them are surprisingly good.  Superheroes have evolved dramatically from the black and white Superman character to these deeply flawed, incredibly interesting everyman characters that each have their own twist.

Each superhero story has become this Freudian battle between the hero’s super charged id and their super-ego.  This battle was phrased most clearly by Uncle Ben in Spiderman with his, “With great power comes great responsibility” quote.  Spiderman was still pretty clean cut however.  Luckily, these internal demon battles have become far more nuanced and a lot more interesting.  Netflix is doing some of the most groundbreaking stuff with their superheroes in NYC.  Talk about your superhero screw ups just trying to make their way in the world.

The ego, which tries to be based in some level of reality, plays the role of secret identity or ‘alter ego’ if you will.  The stories that get it right make the ego identity just as interesting as the superhero one.  When done well, you find yourself wanting to find out how each side of the identity coin is going to weather the inevitable shit storm they are thrown into.

The villains are getting a lot more attention too.  In the good stories, the villains go one of two ways.  The first is a villain that is so loathsome that you love to hate them.  Their debauchery and maliciousness is both creative and innovative.  When the author spends the time truly making you hate these characters, their comeuppance becomes cathartic.  The second approach is the misunderstood villain.  These villains are the byproducts of bad choices.  These are bad choices that you or I could have easily made.  Now they find themselves in situations where every choice is filled with regret.  These are the villains we feel sorry for because we can relate.  We also feel thankful that we aren’t them in much the same way that we derive pleasure from these poor idiots that make asses out of themselves on reality TV.

So where does Reynold’s Meta fit in?  It’s been pretty fun to watch the evolution of this character.  It is definitely YA fare but Reynolds has the gift of building an interesting plot.  Our hero starts off whiter than Wonder Bread fighting one dimensional villains.  By the third book the character is decidedly more interesting.  He gets put into situations where there aren’t the build your own adventure good and evil choices but instead choices that make him question his own morality.  It has almost become a coming of age story and I think that’s why it’s interesting.

Our main character is Conner Connoly whose super powers literally drop from the heavens in the form of meta bands.  These meta bands are the source of all of his powers and are what transform mild mannered Conner into Ultra.  Ultra is very similar to Superman but is heavily reliant upon the charge of his meta bands.  So basically Superman with a battery. iSuperman.

These meta bands aren’t new to the world.  Conner, aka Ultra, is the first of a second generation of metas.  The world saw a stew of these superheroes about 10 years ago.  The first generation of metas died out when the top superhero dragged villain numero uno into the sun.  Once that happened, all the other heroes saw their meta bands go defunct and the first generation of heroes vanished.

Having your super powers drop from the sky is not much of an origin story.  I saw this as a huge weakness in the first book because the origin story is typically the best part of any superhero drama.  However, Reynolds reveals that there is quite a bit more to this genesis in the third book.  This was refreshing background information that drew me back in.

The fact that the story has gotten more interesting as it has progressed brings a lot of hope for the series as most of these YA series seem to lose steam after the first book.  I will definitely continue to read the series and I recommend giving it a shot.

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Business Book Review

Business Book Review

If you haven’t read this one already, read it now.  This is as insightful a look at why humans do the dumb shit that we do as anything Kahneman has put out there and I loved his book: Thinking, Fast and Slow.  Ariely takes us through, step by step, all of the major irrationalities that we buy into every day.  The beauty of this book is that we know that we are irrational but this book will show that this irrationality is actually predictable.  Or as Ariely puts it, “our irrationality happens the same way, again and again.”

All of the theories in the book are backed up by empirical experimentation.  While sample size always needs to be considered, having real numbers trumps gut feel every day of the week.  The way he runs each experiment is telling.  He always sets out to answer a question that bothers him then comes up with a data driven answer.  Curiosity coupled with experiment makes for great reading.

There are so many lessons to pull from this book that it would be a shame not to list them all here for a Cliff Notes review at the very least.  That is the purpose of a lot of these business book reviews, to make sure that the lessons are extracted for future reference.  They also help me distill what I took as the most important nuggets from a particular author’s teaching.  So without further ado, let’s dive in.

The first lesson is about the cycle of relativity.  This starts with our author’s fundamental observation: “most people don’t know what they want unless they see it in context.”  You didn’t know that you wanted that Tesla until you saw it next to your crappy 1994 Toyota Carola.  This makes sense, right?  The discovery that the author puts in front of us is that every marketer in the world knows this and uses it to their advantage.  My favorite example of this, “…people generally won’t buy the most expensive dish on the menu, they will order the second most expensive dish.  Thus, by creating an expensive dish, a restaurateur can lure customers in to ordering the second most expensive choice.”  He calls this the decoy effect.  The opposite of offering the most expensive item is by offering a clearly inferior option, either at the same price or at a negligibly cheaper price, to make the more expensive option look far more appealing.  This decoy effect “is the secret agent in more decisions than we could imagine.”

He next dives into the fallacies of supply and demand and how easily these forces can be manipulated.  There were two big lessons I pulled from this, price anchoring and creating demand.  Price anchoring comes about by something called arbitrary coherence.  “Initial prices are largely ‘arbitrary’ and can be influenced by responses to random questions; but once those prices are established in our minds, they shape not only what we are willing to pay for an item, but also how much we are willing to pay for related products (this makes them coherent).”  The message here is be very careful with your pricing strategies, especially if you are defining a market.  The other side of this is that if prices in your model are already anchored, then you have to change the experience to change the pricing.  This is what Starbucks did with coffee.  They turned buying coffee into a new, exotic experience then were able to charge a lot more for it.  In creation of demand he quotes Mark Twain, “Tom had discovered a great law of human action, namely, that in order to make a man covet a thing, it is only necessary to make the thing difficult to attain.”  This can be seen everywhere but I believe my brother describes it best when he says that ‘people love to wait in line.’  The reason for this is what Ariely calls behavior herding.  “It happens when we assume that something is good (or bad) on the basis of other people’s previous behavior, and our own actions follow suit.”

His next experiment dives into why we find “FREE!” so exciting.  His theory is that something free gives us such a charge because, “…humans are intrinsically afraid of loss.  The real allure of FREE! is tied to this fear.  There’s no visible possibility of loss when we choose a FREE! Item (it’s free). But suppose we choose the item that’s not free.  Uh-oh, now there’s a risk of having made a poor decision – the possibility of loss.  And so, given the choice, we go for what is free.”  Removing this risk of a ‘poor decision’ drives us to make all sorts of poor decisions like buying two for one deals of items that you never would have bought one of in the first place.  I have an uncle that is famous for this, he once bought a case of Italian salad dressing, even though he doesn’t like Italian salad dressing, just because it was ‘such a good deal’.

He then dives into the dichotomy of social norms vs. market norms.  “The social norms include the friendly requests that people make of one another.  Could you help me move this couch? … Social norms are wrapped up in our social nature and our need for community.  They are usually warm and fuzzy.  Instant paybacks are not required.  …market norms, is very different.  There’s nothing warm and fuzzy about it.  The exchanges are sharp-edged: wages, prices, rents, interest, and costs-and-benefits.”  He uses two great examples here, imagine offering to pay grandma for the cost of the Thanksgiving dinner she put out for everyone or explaining to a date the amount you are shelling out for the last three dates you took her out on.  Both of these cases, even if well meant, are a serious violation of the social contract!  Sadly, “when a social norm collides with a market norm, the social norm goes away for a long time.  In other words, social relationships are not easy to reestablish.”

He also goes in to how valuable social norms can be in the business world.  Take open source software for example.  Who would have ever thought Linux or Wikipedia would have been so popular?  He gives another example of a group of lawyers that were approached to help out a retirement community.  The community asked if they could help and offered to pay them well below their normal fee.  The firm said absolutely not.  They asked again but this time if they would consider doing it for free.  The firm readily agreed.  They had gone from a market norm to a social norm.  He also examines the social contract in modern day business.  Businesses used to take care of their employees with pensions and, at the very least, solid benefits.  Nowadays, these things have been cut and businesses bemoan that they can’t find loyal employees anywhere anymore.  You can’t have it both ways.  Loyalty comes from social norms not market norms.

One more example worth mentioning is why, when you are dining out, taking the last hors d’oeuvre is such a big deal.  The answer, “the communal plate transforms the food into a shared resource, and once something is port of the social good, it leads us into the realm of social norms, and with that the rules for sharing with others.”

He devotes a whole chapter to the fact that we are incredibly stupid when we are sexually aroused.  Well duh.

He dives into procrastination and self-control.  The best example here was with how we are all addicted to our devices especially e-mail.  “I think e-mail addiction has something to do with what the behavioral psychologist B.F. Skinner called ‘schedules of reinforcement’. … “On the face of it, one might expect that the fixed schedules of reinforcement would be more motivating and rewarding because the rat can learn to predict the outcome of his work.  Instead, Skinner found that the variable schedules were actually more motivating.  The most telling result was that when the rewards ceased, the rats ho were under the fixed schedules stopped working almost immediately, but those under the variable schedules kept working for a very long time.”  This is why gambling is so popular.  “If you think about it, e-mail is very much like gambling.  Most of it is junk and equivalent to pulling the lever of a slot machine and losing, but every so often we receive a message that we really want.”

I loved his study on the high price of ownership and the “Ikea effect.”  He has a great line in there, “In fact, I can with a fair amount of certainty say that pride of ownership is inversely proportional to the ease with which ones assembles the furniture.”  You spend time on something, you add a value of ownership to it.  This ownership effect is another cause for irrationality.   This can be summed up in the maxim, “‘One man’s ceiling is another man’s floor. ‘ Well when you’re the owner, you’re at the ceiling; and when you’re the buyer, you’re at the floor.”  According to Ariely, this irrationality is propelled by three quirks: 1) we fall in love with what we already have 2) we focus on what we may lose, rather than what we may gain and 3) we assume other people will see the transaction from the same perspective as we do.

It’s stunning to see his experiments around the effect of expectations.  The general idea here is that if we expect that something is going to be good or bad, that expectation greatly impacts the experience.  He has a great quote on this, “As it turns out, positive expectations allow us to enjoy things more and improve our perception of the world around us.  The danger of expecting nothing is that, in the end, it might be all we’ll get.”

He’s fascinated by the study of the placebo effect and rightfully so.  The placebo effect is an amazing way that our mind controls our body.  What was most fascinating about his study though was how big of an impact price has on the placebo effect.  When study participants were given placebo drugs, they did far better in their treatment when they found out that the placebo drug was very expensive.

This leads into a nice segue on the cycle of distrust.  When marketers abuse things like the placebo effect or any other of irrationalities we believe them, but only for a time.  He presents two morals, “The first is that people are willing to forgive a bit of lying.  But the second, more important moral-one that we are just beginning to understand-is that trust, once eroded, is very hard to restore.”

He then dives into all of the experiments he ran on cheating.  This stuff was fascinating.  “when given the opportunity, many honest people will cheat.  In fact, rather than finding that a few bad apples weighted the averages, we discovered that the majority of people cheated, and that they cheated just a little.  The second, and more counter-intuitive, result was even more impressive: once tempted to cheat, the participants didn’t seem to be as influenced by the risk of being caught as one might think…This means that even when we have no chance of getting caught, we still don’t become wildly dishonest.”  He then primed the pump in his experiments by having folks recall the Ten Commandments before the experiment and, “the students who had been asked to recall the Ten Commandments had not cheated at all.”  So there is definitely something to these honor code things.

Finally, what he found out is that “cheating is a lot easier when it’s a step removed from money.”  Any time they ran their experiments on tokens that were worth a certain amount of money, cheating went up dramatically.  This means cheating on things like airline miles is far easier to do because it’s not linked directly to money.  He cautions banks not to get to far away from real money because of this effect.

As a closer, he offers a plan of action.  “although irrationally is commonplace, it does not necessarily mean that we are helpless.  Once we understand when and where we may make erroneous decisions, we can try to be more vigilant, force ourselves to think differently about these decisions, or use technology to overcome our inherent shortcomings.”  Very cool stuff and a ton of lessons to take away from this book.

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